with Impact 

Research designed to produce an optimal match between a website or an application and the target audience in the various stages of development in order to maximize efficiency and reduce the expenditure on development. The methodology accompanies the development of websites or applications in which a prototype or finished media product is examined just before entering advanced stages of development. The test anticipates failures or problems in the user experience as well as needs in relation to navigation, content, interface and experience, in order to optimize them before moving forward with the development of the product as well as to give an indication of problems or difficulties to address in the development process. Insight is one of the first companies in Israel to carry out Usability Testing studies for over 20 years.